Branding - A Super Power
I'm often asked why not just " Open your own brokerage", or "What's the value Compass brings?". This image says it all. While many sales agents and associate brokers are hard working, multi-faceted professionals in their market, the Brand behind them makes a huge difference.
Since joining as a Partner on the Catalyst Team at Compass. Branding has helped my business as such:
1) Credibility & Synergy
People who know me, Teresa Alessandro of Making NYC Home, understand ME. They have a sense of my personal brand and trust my opinion. Followers of are more likely to reach out to me and therefore there is a natural communication about opportunities to buy, sell, hold, or rent.
2) Transactions take less time to close
Brand awareness reduces sales cycle, and encourages more internal Compass Agent to Agent networking to secure a match for every buyer/seller.
3) More Customer Satisfaction
Brand aware prospects are more likely to be satisfied because there is a transparency in how we operate. There is lower post purchase dissonance which means they are likely to recommend us to their friends/families.
PS - A referral is the greatest compliment you could ever give me! It keeps my business alive!
4) Enforces Pricing and Value
Our marketing standards are more uniform, in comparison to a no name brokerage. This means the pre-listing preparation, our outreach, and presentation of your property during in person open houses supports your home's value. We do meticulous follow up and extract feedback from every visitor. In fact, in our recent case study, we took 3 months to help a client strategically sell estate furniture, guided her on necessary cleaning, wire molding removal, painting to reflect natural light, and even virtually staged her home. The selection of virtually staged photos was done so with attention to the apartment’s floor plan and coinciding with the year the building was constructed so the space had a logical design theme.
As of February 2023, COMPASS continues to be #1 in web traffic with over 22 million website visitors in 3 months (Nov 2022 to Feb 2023), significantly more than any other firm.
This showcases that Compass.com is able to centralize data among all NYC Compass agents using the website. Data such as the number of views on one listing as compared to another, and seasonal trends that lead to an uptick in demand are all talking points the brand (and we as advisors) can use to help guide our clients.
Data source. Similarweb.com, which tracks web traffic
To see some of my current represented listings here.
If you're interested in working with me, please - there are so many ways to find me! Direct Message, Email, or the old fashioned phone call is great!